BYU BSU REBRAND
Recently, I was lucky enough to lead the creative team in a rebrand of BYU's Black Student Union. As creatives we worked closely with Kofi Aidoo, strategist in the BYU AdLab and member of the BSU presidency, to create a new visual identity for the BSU, including logos (one main and several variations), fonts, accent colors, and instagram layouts/design elements that are bold enough to provide transform their media presence yet simple enough to be carried out by future presidencies to come. The rebrand rolled out in February 2021 in celebration of Black History Month.
Many men are reluctant to talk about depression because of societal stigmas regarding masculinity. As a result, they bury their emotions under a hard exterior.
In response to the D&AD New Bloods Google brief, this campaign sheds light on the issue by relating it to lyrics of specific songs emerging from the 80's UK New Wave scene. All of the songs chosen sound happy and light, but are lyrically sad and dark.
This campaign is a work-in-progress and will be finished by May 1, 2020. For more information on the brief, visit the D&AD New Bloods website.
Once you've obtained perfection, where do you go from there? BK Essentials captures the perfection of the Whopper in a new and innovative way and for an unsuspected target market.
Adobe Experience Cloud for Advertising is a new data-analytics software that allows marketers to target their audiences like never before. Its fully integrated omni-channel nature provides users with the confidence they need to make the right marketing decision, every time.
In response to the 2019 NSAC brief, this B2B campaigns shows marketers that, with Adobe Experience Cloud for Advertising, they gain clear access to valuable insights which they wouldn't have seen before.
Adobe Experience Cloud for Advertising is a new data-analytics software that allows marketers to target their audiences like never before. Its fully integrated omni-channel nature provides users with the confidence they need to make the right marketing decision, every time.
In response to the 2019 NSAC brief, this B2B campaigns shows marketers that, with Adobe Experience Cloud for Advertising, they gain clear access to valuable insights which they wouldn't have seen before.
Pop-Tarts fan base has historically been split into two groups: those who prefer their tarts toasted, and those who do not. This campaign presents Pop-Tarts-branded propaganda from both sides, in an all-out war of the tart.
AWARD - UTAH AAF SILVER ADDY - ART DIRECTION
BK ESSENTIALS
BK ESSENTIALS
BK ESSENTIALS
There's nothing worse than losing a prized possession (or even a not-so-prized possession). It be be infuriating, even driving us to the brink of madness in our attempts to recover what we lost or compensate for its absence. Luckily, Tile Sticker renders this struggle a thing of the past.
LOVE BIRDS💗
For Valentine's Day 2022, we partnered with @loogart to take our fans couples photos to ELEVEn. Leveraging the share-a-photo feature on IG Stories, we solicited UGC of fans with their loved ones and 7-ELEVEn-ified them as digital caricatures, complete with 7-ELEVEn snacks and all.
Over the last year and a half, 7-ELEVEn has has become nearly synonymous with the car community. In summer of 2021, we started re-sharing UGC of cars parked at our stores, yielding thousands of new followers with each car post and an entirely new community to engage with. In summer of 2022, we collaborated with Cheatin' Snakes Worldwide to create a limited illustrated decal pack for our car fans to salivate over. Lucky fans had a chance to score a pack through surprise-and-delight on Instagram.
CHEATIN' SNAKES DECAL DROP
#CARSOF7ELEVEn + V.I.C. BOX
In total, our engagement with the car community and the implementation of #CarsOf7ELEVEn have gained us 600K new followers across 7-ELEVEn's social accounts. As a token of our thanks, we created the V.I.C. Box - a care package filled with car-related goodies for select Very Impressive Car owners who have landed themselves on our feed. VIC Box recipients' responses have been incredible.
As our relationship with the car community has grown, we've leaned into this niche fandom in a variety of different ways. We started #CarsOf7ELEVEn during summer 2021 and have used it to aggregate thousands of car-related UGC. Having their car reposted in our weekly CARousels has become the ultimate honor for our car fans.
