BYU BSU REBRAND
Recently, I was lucky enough to lead the creative team in a rebrand of BYU's Black Student Union. As creatives we worked closely with Kofi Aidoo, strategist in the BYU AdLab and member of the BSU presidency, to create a new visual identity for the BSU, including logos (one main and several variations), fonts, accent colors, and instagram layouts/design elements that are bold enough to provide transform their media presence yet simple enough to be carried out by future presidencies to come. The rebrand rolled out in February 2021 in celebration of Black History Month.
Many men are reluctant to talk about depression because of societal stigmas regarding masculinity. As a result, they bury their emotions under a hard exterior.
In response to the D&AD New Bloods Google brief, this campaign sheds light on the issue by relating it to lyrics of specific songs emerging from the 80's UK New Wave scene. All of the songs chosen sound happy and light, but are lyrically sad and dark.
This campaign is a work-in-progress and will be finished by May 1, 2020. For more information on the brief, visit the D&AD New Bloods website.
Once you've obtained perfection, where do you go from there? BK Essentials captures the perfection of the Whopper in a new and innovative way and for an unsuspected target market.
Adobe Experience Cloud for Advertising is a new data-analytics software that allows marketers to target their audiences like never before. Its fully integrated omni-channel nature provides users with the confidence they need to make the right marketing decision, every time.
In response to the 2019 NSAC brief, this B2B campaigns shows marketers that, with Adobe Experience Cloud for Advertising, they gain clear access to valuable insights which they wouldn't have seen before.
Adobe Experience Cloud for Advertising is a new data-analytics software that allows marketers to target their audiences like never before. Its fully integrated omni-channel nature provides users with the confidence they need to make the right marketing decision, every time.
In response to the 2019 NSAC brief, this B2B campaigns shows marketers that, with Adobe Experience Cloud for Advertising, they gain clear access to valuable insights which they wouldn't have seen before.
Pop-Tarts fan base has historically been split into two groups: those who prefer their tarts toasted, and those who do not. This campaign presents Pop-Tarts-branded propaganda from both sides, in an all-out war of the tart.
AWARD - UTAH AAF SILVER ADDY - ART DIRECTION
BK ESSENTIALS
BK ESSENTIALS
BK ESSENTIALS
There's nothing worse than losing a prized possession (or even a not-so-prized possession). It be be infuriating, even driving us to the brink of madness in our attempts to recover what we lost or compensate for its absence. Luckily, Tile Sticker renders this struggle a thing of the past.
DIY INTERVIEWS
I love music. I play it in my free time and listen to it every day for hours on end. With this project, I hoped to push myself out of my creative comfort zone by interviewing bands that I feel embody a true spirit of DIY in their music (over zoom, of course). Getting real, non-local bands to agree to an interview with a student art director with no reputation in the music world proved difficult, but I was able to make it happen with a few groups that I love, and there are more in the works. Please excuse my terrible interviewing skills (although I did get better as time went on). Enjoy.
(all posters done by me)
Public Body are a post-punk band from Brighton, UK.
After releasing their EP "Talking Show" in 2019, the members of the group disbanded, all besides their frontman and songwriter Seb. He quickly regrouped and formed a second incarnation of Public Body, which released a string of killer singles in 2020.
This was my first interview, and it's not great. But I had to start somewhere.
Support Public Body here.
(Track: "Table Manners")
Kraus is a "noise-gaze" act from Dallas, Texas, front-manned by Will Kraus. Will released his first LP "End Tomorrow" in 2016, followed by "Path" in 2018 and the "Idyll" EP in the same year.
Kraus has gained notoriety for his wild live shows, in which he often plays drums, sings, and bleeds simultaneously.
If you listen to his music too loud, you will blow your ears out. But that's kind of the point.
Apologies for the audio quality on this one, the interview took place/was recorded over the phone.
Support Kraus here.
(Track: "Bum")
Pottery are a 5-piece art rock band from Montreal, Quebec. They released their debut EP "No. 1" in 2019 and their debut album "Welcome to Bobby's Motel" in 2020. Many have described "Bobby's Motel" as a concept album, but it's not.
If you like the grittiness of punk as well as the danceable polyrhythms of Brian-Eno era Talking Heads, Pottery is the band for you.
If you don't, they're still the band for you.
Support Pottery here.
(Track: "Texas Drums Pt. I & II")
Toothpicks are one of my favorite local bands. They're two young brothers, Cade and Rhett, from Orem, Utah, making garage and surf-inspired rock music. They're also arguably the most DIY band on this list.
Together, Cade and Rhett put out two full-length albums ("How Mammals Eat", "Superb Ate") and 5 singles in about 7 months. That's a lot of music.
Support Toothpicks here.
(Track: "Black Licorice Girl")
Empath is an experimental noise rock group from Philadelphia, PA. This interview hasn't actually taken place yet (lol) as they've been busy in the studio, but they have agreed to do one with me so I thought I'd make a poster for them anyway.
For now, enjoy their track "The Eye" off of 2018's "Liberating Guilt and Fear". It is raw, noisy, and gorgeous, and probably sits in my top 3 or 4 favorite songs of all time.
Support Empath here.
