BYU BSU REBRAND
Recently, I was lucky enough to lead the creative team in a rebrand of BYU's Black Student Union. As creatives we worked closely with Kofi Aidoo, strategist in the BYU AdLab and member of the BSU presidency, to create a new visual identity for the BSU, including logos (one main and several variations), fonts, accent colors, and instagram layouts/design elements that are bold enough to provide transform their media presence yet simple enough to be carried out by future presidencies to come. The rebrand rolled out in February 2021 in celebration of Black History Month.
Many men are reluctant to talk about depression because of societal stigmas regarding masculinity. As a result, they bury their emotions under a hard exterior.
In response to the D&AD New Bloods Google brief, this campaign sheds light on the issue by relating it to lyrics of specific songs emerging from the 80's UK New Wave scene. All of the songs chosen sound happy and light, but are lyrically sad and dark.
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This campaign is a work-in-progress and will be finished by May 1, 2020. For more information on the brief, visit the D&AD New Bloods website.
Once you've obtained perfection, where do you go from there?​ BK Essentials captures the perfection of the Whopper in a new and innovative way and for an unsuspected target market.
Adobe Experience Cloud for Advertising is a new data-analytics software that allows marketers to target their audiences like never before. Its fully integrated omni-channel nature provides users with the confidence they need to make the right marketing decision, every time.
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In response to the 2019 NSAC brief, this B2B campaigns shows marketers that, with Adobe Experience Cloud for Advertising, they gain clear access to valuable insights which they wouldn't have seen before.
Adobe Experience Cloud for Advertising is a new data-analytics software that allows marketers to target their audiences like never before. Its fully integrated omni-channel nature provides users with the confidence they need to make the right marketing decision, every time.
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In response to the 2019 NSAC brief, this B2B campaigns shows marketers that, with Adobe Experience Cloud for Advertising, they gain clear access to valuable insights which they wouldn't have seen before.
Pop-Tarts fan base has historically been split into two groups: those who prefer their tarts toasted, and those who do not. This campaign presents Pop-Tarts-branded propaganda from both sides, in an all-out war of the tart.
AWARD - UTAH AAF SILVER ADDY - ART DIRECTION
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BK ESSENTIALS
BK ESSENTIALS
BK ESSENTIALS
There's nothing worse than losing a prized possession (or even a not-so-prized possession). It be be infuriating, even driving us to the brink of madness in our attempts to recover what we lost or compensate for its absence. Luckily, Tile Sticker renders this struggle a thing of the past.
Social creative for the greatest gas station/convenience store combo of all time. Eat your heart out, Circle K.
7-ELEVEn
*CLIENT WORK*
SLURPEE SPACE DELIVERY
On July 11th, 2021, Richard Branson made headlines by launching himself into space. But nobody steals our spotlight on 7-ELEVEn day. On July 12th, we reacted by announcing we'd be launching a Slurpee into space for the first time ever. *worked on as an AD intern alongside senior AD
TINY GULP
The Big Gulp is one of the most iconic beverages of all time. So for April Fool's Day 2022, we partnered with miniatures artist Nadia Michaux to introduce the newest member of the Big Gulp family: the Tiny Gulp. We flooded both IG and Twitter with Tiny Gulp content and our fans went crazy for it.
#CARSOF7ELEVEn + V.I.C. BOX
In total, our engagement with the car community and the implementation of #CarsOf7ELEVEn have gained us 600K new followers across 7-ELEVEn's social accounts. As a token of our thanks, we created the V.I.C. Box - a care package filled with car-related goodies for select Very Impressive Car owners who have landed themselves on our feed. VIC Box recipients' responses have been incredible.
As our relationship with the car community has grown, we've leaned into this niche fandom in a variety of different ways. We started #CarsOf7ELEVEn during summer 2021 and have used it to aggregate thousands of car-related UGC. Having their car reposted in our weekly CARousels has become the ultimate honor for our car fans.
7 DAYS OF ELEVEn
We took our 2021 holiday giveaway to 11 over the 7 Days of ELEVEn. The result? A lot of excited fans and almost 10,000 new IG followers in one week.
In coming up with prizes, we thought a lot about fan behaviors at 7-ELEVEn stores and unique ways to bring the store experience to them. As the days went on, the prizes got bigger and better.
Over the last year and a half, 7-ELEVEn has has become nearly synonymous with the car community. In summer of 2021, we started re-sharing UGC of cars parked at our stores, yielding thousands of new followers with each car post and an entirely new community to engage with. In summer of 2022, we collaborated with Cheatin' Snakes Worldwide to create a limited illustrated decal pack for our car fans to salivate over. Lucky fans had a chance to score a pack through surprise-and-delight on Instagram.
CHEATIN' SNAKES DECAL DROP
Copywriter: John Dillon
