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Social creative for the greatest gas station/convenience store combo of all time. Eat your heart out, Circle K.

7-ELEVEn

*CLIENT WORK*

SLURPEE SPACE DELIVERY

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On July 11th, 2021, Richard Branson made headlines by launching himself into space. But nobody steals our spotlight on 7-ELEVEn day. On July 12th, we reacted by announcing we'd be launching a Slurpee into space for the first time ever. *worked on as an AD intern alongside senior AD

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TINY GULP

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The Big Gulp is one of the most iconic beverages of all time. So for April Fool's Day 2022, we partnered with miniatures artist Nadia Michaux to introduce the newest member of the Big Gulp family: the Tiny Gulp. We flooded both IG and Twitter with Tiny Gulp content and our fans went crazy for it.

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#CARSOF7ELEVEn + V.I.C. BOX

In total, our engagement with the car community and the implementation of #CarsOf7ELEVEn have gained us 600K new followers across 7-ELEVEn's social accounts. As a token of our thanks, we created the V.I.C. Box - a care package filled with car-related goodies for select Very Impressive Car owners who have landed themselves on our feed. VIC Box recipients' responses have been incredible. 

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As our relationship with the car community has grown, we've leaned into this niche fandom in a variety of different ways. We started #CarsOf7ELEVEn during summer 2021 and have used it to aggregate thousands of car-related UGC. Having their car reposted in our weekly CARousels has become the ultimate honor for our car fans.

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7 DAYS OF ELEVEn

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We took our 2021 holiday giveaway to 11 over the 7 Days of ELEVEn. The result? A lot of excited fans and almost 10,000 new IG followers in one week.

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In coming up with prizes, we thought a lot about fan behaviors at 7-ELEVEn stores and unique ways to bring the store experience to them. As the days went on, the prizes got bigger and better.

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Over the last year and a half, 7-ELEVEn has has become nearly synonymous with the car community. In summer of 2021, we started re-sharing UGC of cars parked at our stores, yielding thousands of new followers with each car post and an entirely new community to engage with. In summer of 2022, we collaborated with Cheatin' Snakes Worldwide to create a limited illustrated decal pack for our car fans to salivate over. Lucky fans had a chance to score a pack through surprise-and-delight on Instagram.

CHEATIN' SNAKES DECAL DROP

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Copywriter: John Dillon

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