BYU BSU REBRAND
Recently, I was lucky enough to lead the creative team in a rebrand of BYU's Black Student Union. As creatives we worked closely with Kofi Aidoo, strategist in the BYU AdLab and member of the BSU presidency, to create a new visual identity for the BSU, including logos (one main and several variations), fonts, accent colors, and instagram layouts/design elements that are bold enough to provide transform their media presence yet simple enough to be carried out by future presidencies to come. The rebrand rolled out in February 2021 in celebration of Black History Month.
Many men are reluctant to talk about depression because of societal stigmas regarding masculinity. As a result, they bury their emotions under a hard exterior.
In response to the D&AD New Bloods Google brief, this campaign sheds light on the issue by relating it to lyrics of specific songs emerging from the 80's UK New Wave scene. All of the songs chosen sound happy and light, but are lyrically sad and dark.
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This campaign is a work-in-progress and will be finished by May 1, 2020. For more information on the brief, visit the D&AD New Bloods website.
Once you've obtained perfection, where do you go from there?​ BK Essentials captures the perfection of the Whopper in a new and innovative way and for an unsuspected target market.
Adobe Experience Cloud for Advertising is a new data-analytics software that allows marketers to target their audiences like never before. Its fully integrated omni-channel nature provides users with the confidence they need to make the right marketing decision, every time.
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In response to the 2019 NSAC brief, this B2B campaigns shows marketers that, with Adobe Experience Cloud for Advertising, they gain clear access to valuable insights which they wouldn't have seen before.
Adobe Experience Cloud for Advertising is a new data-analytics software that allows marketers to target their audiences like never before. Its fully integrated omni-channel nature provides users with the confidence they need to make the right marketing decision, every time.
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In response to the 2019 NSAC brief, this B2B campaigns shows marketers that, with Adobe Experience Cloud for Advertising, they gain clear access to valuable insights which they wouldn't have seen before.
Pop-Tarts fan base has historically been split into two groups: those who prefer their tarts toasted, and those who do not. This campaign presents Pop-Tarts-branded propaganda from both sides, in an all-out war of the tart.
AWARD - UTAH AAF SILVER ADDY - ART DIRECTION
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BK ESSENTIALS
BK ESSENTIALS
BK ESSENTIALS
There's nothing worse than losing a prized possession (or even a not-so-prized possession). It be be infuriating, even driving us to the brink of madness in our attempts to recover what we lost or compensate for its absence. Luckily, Tile Sticker renders this struggle a thing of the past.
BURGER KING
Social creative for Burger King. Onboarded BK as a new client with Dentsu/360i and helped them navigate their social presence through a major brand repositioning.
*CLIENT WORK*
CHEESY BREAKFAST MOTIVATION
Mornings are rough, and many people need a bit of extra motivation to go grab breakfast. So for the release of BK's Cheesy Breakfast Melt, we crafted some undeniably (cheesy) motivational content for TikTok and Instagram.
Motivational speaker content for TikTok.
WTFANTA?
The final flavor reveal: strawberry shortcake.
To accompany the videos, we released an Instagram AR filter which allowed users to explore the Backrooms for themselves. Built into the filter was a game whose objective was to throw green herrings (see middle video above) at floating pieces of strawberry shortcake to earn points.
In Summer of 2022, Burger King partnered with Fanta to tease and release a new mystery flavor of Frozen Fanta. To solve for this new flavor, we took our fans to one of the most confounding and mysterious corners of the internet: the Backrooms. We crafted a series of Backrooms exploration videos for IG and TikTok, each containing clues to help solve for the mystery flavor and ultimately leading up to a surreal flavor reveal. *3d renderings by Sukratti Jain and Kelly Bray*
BK + ROBINHOOD "CRYPTO KING"
In late 2021, Burger King partnered with Robinhood to give away cryptocurrency with every $5 BK Royal Perks purchase. Being the crypto experts that we are (sarcasm), we used this opportunity to teach some of the basics of crypto on Instagram and TikTok, using BK menu items as the medium.
SAUCE BLOTS
Burger King sauces are a hot topic of conversation among their fans, and we're always looking for unique ways to keep that conversation going. Alongside food stylist Rachel Stickley, we crafted and captured Rorschach-inspired "Sauce Blots" out of real BK sauces. We posted them on Instagram and asked our fans to tell us what they could see.
Copywriter: John Dillon
