BYU BSU REBRAND
Recently, I was lucky enough to lead the creative team in a rebrand of BYU's Black Student Union. As creatives we worked closely with Kofi Aidoo, strategist in the BYU AdLab and member of the BSU presidency, to create a new visual identity for the BSU, including logos (one main and several variations), fonts, accent colors, and instagram layouts/design elements that are bold enough to provide transform their media presence yet simple enough to be carried out by future presidencies to come. The rebrand rolled out in February 2021 in celebration of Black History Month.
Many men are reluctant to talk about depression because of societal stigmas regarding masculinity. As a result, they bury their emotions under a hard exterior.
In response to the D&AD New Bloods Google brief, this campaign sheds light on the issue by relating it to lyrics of specific songs emerging from the 80's UK New Wave scene. All of the songs chosen sound happy and light, but are lyrically sad and dark.
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This campaign is a work-in-progress and will be finished by May 1, 2020. For more information on the brief, visit the D&AD New Bloods website.
Once you've obtained perfection, where do you go from there?​ BK Essentials captures the perfection of the Whopper in a new and innovative way and for an unsuspected target market.
Adobe Experience Cloud for Advertising is a new data-analytics software that allows marketers to target their audiences like never before. Its fully integrated omni-channel nature provides users with the confidence they need to make the right marketing decision, every time.
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In response to the 2019 NSAC brief, this B2B campaigns shows marketers that, with Adobe Experience Cloud for Advertising, they gain clear access to valuable insights which they wouldn't have seen before.
Adobe Experience Cloud for Advertising is a new data-analytics software that allows marketers to target their audiences like never before. Its fully integrated omni-channel nature provides users with the confidence they need to make the right marketing decision, every time.
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In response to the 2019 NSAC brief, this B2B campaigns shows marketers that, with Adobe Experience Cloud for Advertising, they gain clear access to valuable insights which they wouldn't have seen before.
Pop-Tarts fan base has historically been split into two groups: those who prefer their tarts toasted, and those who do not. This campaign presents Pop-Tarts-branded propaganda from both sides, in an all-out war of the tart.
AWARD - UTAH AAF SILVER ADDY - ART DIRECTION
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BK ESSENTIALS
BK ESSENTIALS
BK ESSENTIALS
There's nothing worse than losing a prized possession (or even a not-so-prized possession). It be be infuriating, even driving us to the brink of madness in our attempts to recover what we lost or compensate for its absence. Luckily, Tile Sticker renders this struggle a thing of the past.
BURGER KING
Campaign+social creative for Burger King. Onboarded BK as a new client with Dentsu/360i and helped them navigate their social presence through a major brand repositioning.
*CLIENT WORK*
"THE CALL" HALLOWEEN 2023
To mark the return of BK's infamous Ghost Pepper Whopper and launch the all-new Ghost Pepper Chicken Fries, we created a 360 campaign inspired by all things camp horror. We launched in theaters and online on Friday the 13th with a short film directed by Alfonso Gomez-Rejon (American Horror Story) and shot by Michael Goi (Avatar the Last Airbender) that featured an interactive twist...
After watching the short film, fans were dared to submit their name and number on a microsite to randomly receive a call with our VO talent speaking their name, immersing them in our film through audio. Full call experience below:
Those who braved The Call were rewarded with a promo to try the Ghost Pepper menu for themselves.
Digital out-of-home directed users to The Call experience while paying homage to classic horror movie posters:
Food photography / PR Images / social content
Copywriter: Carrie Anne Latimer
BK + SPIDERVERSE
We created a glitch in the spiderverse starring a red whopper in this immersive campaign - including an OLV film, OOH, and social launch.
To launch the new meal on social, we collaborated with Unnecessary Inventions to create the world's first sauce shooter.
DOOH and social teaser/launch content
Copywriter: Ben Gajus / Carrie Anne Latimer
WTFANTA?
The final flavor reveal: strawberry shortcake.
To accompany the videos, we released an Instagram AR filter which allowed users to explore the Backrooms for themselves. Built into the filter was a game whose objective was to throw green herrings (see middle video above) at floating pieces of strawberry shortcake to earn points.
In Summer of 2022, Burger King partnered with Fanta to tease and release a new mystery flavor of Frozen Fanta. To solve for this new flavor, we took our fans to one of the most confounding and mysterious corners of the internet: the Backrooms. We crafted a series of Backrooms exploration videos for IG and TikTok, each containing clues to help solve for the mystery flavor and ultimately leading up to a surreal flavor reveal. *3d renderings by Sukratti Jain and Kelly Bray*
Copywriter: John Dillon
