BYU BSU REBRAND
Recently, I was lucky enough to lead the creative team in a rebrand of BYU's Black Student Union. As creatives we worked closely with Kofi Aidoo, strategist in the BYU AdLab and member of the BSU presidency, to create a new visual identity for the BSU, including logos (one main and several variations), fonts, accent colors, and instagram layouts/design elements that are bold enough to provide transform their media presence yet simple enough to be carried out by future presidencies to come. The rebrand rolled out in February 2021 in celebration of Black History Month.
Many men are reluctant to talk about depression because of societal stigmas regarding masculinity. As a result, they bury their emotions under a hard exterior.
In response to the D&AD New Bloods Google brief, this campaign sheds light on the issue by relating it to lyrics of specific songs emerging from the 80's UK New Wave scene. All of the songs chosen sound happy and light, but are lyrically sad and dark.
This campaign is a work-in-progress and will be finished by May 1, 2020. For more information on the brief, visit the D&AD New Bloods website.
Once you've obtained perfection, where do you go from there? BK Essentials captures the perfection of the Whopper in a new and innovative way and for an unsuspected target market.
Adobe Experience Cloud for Advertising is a new data-analytics software that allows marketers to target their audiences like never before. Its fully integrated omni-channel nature provides users with the confidence they need to make the right marketing decision, every time.
In response to the 2019 NSAC brief, this B2B campaigns shows marketers that, with Adobe Experience Cloud for Advertising, they gain clear access to valuable insights which they wouldn't have seen before.
Adobe Experience Cloud for Advertising is a new data-analytics software that allows marketers to target their audiences like never before. Its fully integrated omni-channel nature provides users with the confidence they need to make the right marketing decision, every time.
In response to the 2019 NSAC brief, this B2B campaigns shows marketers that, with Adobe Experience Cloud for Advertising, they gain clear access to valuable insights which they wouldn't have seen before.
Pop-Tarts fan base has historically been split into two groups: those who prefer their tarts toasted, and those who do not. This campaign presents Pop-Tarts-branded propaganda from both sides, in an all-out war of the tart.
AWARD - UTAH AAF SILVER ADDY - ART DIRECTION
BK ESSENTIALS
BK ESSENTIALS
BK ESSENTIALS
There's nothing worse than losing a prized possession (or even a not-so-prized possession). It be be infuriating, even driving us to the brink of madness in our attempts to recover what we lost or compensate for its absence. Luckily, Tile Sticker renders this struggle a thing of the past.
DEL TACO
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Possibly the two most common reasons to stop while on a road trip are to get food or use the restroom. The former is a great pleasure; the latter is not. Simply put, no one likes going to the bathroom on a road trip. Fortunately, Del Taco is here to change that, by pimping out select, high-road-trip traffic locations to create a restroom experience unlike any other.
*STUDENT WORK*
Sheer beauty aside, Del Taco's Pit Stop Paradise offers the highest of amenities, including relaxing ocean sounds, warm, taco shell hand-dryers, and a variety of Del Taco mild, medium, hot, and avocado soaps.
Perhaps the pinnacle experience of this Pit Stop
Paradise is the stall itself. With LED screens lining the inside walls, users can operate a seres of foot pedals to transform their stall into a beach paradise of their choice (see diagrams/mockup below).
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Upon leaving, guests are encouraged to take a piece of paradise back on the road with them with a limited edition Del Taco scented car freshener.
Partnering with Google Maps, travelers will toggle Pit Stop Paradise and input the route that they are going to travel. All participating Del Taco PSP locations will show on the screen and a suggested goal number of rest stops will appear.
For each Pit Stop Paradise the user visits along the way, he or she will collect vouchers that can be redeemed for free food and drinks at their next stop.
If travelers arrive at their final destination having met the Pit Stop total number goal, they will receive free bottomless drinks for as long they wish to stay.
Art Director: Austin White
Copywriter: Dallin Slavens
3D / Photoshop Artist:
Shane Dawson
